“Paleo” Product Launches Increase in the Past 5 Years; Single digits in 2010 to More Than 300 in 2015

The “Paleo Diet” commonly referred to as the cave man diet since many of the allowed foods are based on naturally grown foods and meat, similar to what cave men would have eaten.

Consumer interest in weight loss with the paleo diet has sparked a series of product launches for those following the diet in the U.S. and around the world.

Some of the U.S. product launches consist of cookies, protein bars, trail mix and granola.